About
Patterns focus is on how markets and industries change.
We identify the future catalysts that will shape companies and industries.
Patterns' research is at the intersection of business, strategy, and information technology.
We provide our clients with deep insight in markets that will be impacted by radical transformations through the convergence of new generations of technology, business innovations and an ever expanding Internet, aka Digital- or Web Expansion.
Patterns’ goal is to help our clients generate significant strategic advantage and superior returns on investment.
We pinpoint where the potential for strategic differentiation resides today and outline what companies need to do in order to realize this potential. We try to provide vision, context, understanding and clarity in a world that is increasingly challenged by rapid change and complexity.
OUR CLIENTS
Our clients are mostly corporate and institutional, and operate in environments where changes in future projections are essential to corporate survival.
“Making intelligent investments within an organization requires and understanding how your whole industry is changing.”
WHAT WE DO
Patterns tries to help clients to truly understand where their industry is headed, shutting out the noise from business press and the pressure of immediate competitive threats to take a longer-term look at the context in which you do business.
The need to understand long-term change in your industry may seem obvious, but such knowledge is increasingly difficult to come by. Companies suffer information overload, filter failure, outdated legacy research systems, they misread clues, and often arrive at false conclusions.
We try to solve this by painting a precise picture of where the landscape of technology is heading, and we constantly scan for signals that might require new thinking or new analysis.
Working backwards, we construct a most likely future, and build a trajectory perspective from the future to the present. Similtanuously we scrutinize existing and emerging macro trends that connect to this vision.
Over the past few years, we’ve identified specific patterns that typically occur when markets get transformed through digitization and web expansion. These patterns form the basis of our scenario analysis, and they are constantly examined on their validity.
We use specific technology companies as a lens to try to recognize these patterns and what role they play in market transformations.
Strategies are trajectories
Where success not only depends on the accuracy of envisioning the most likely future, but also on the ability to constantly refine and rethink positions.
Our research reports are therefore constantly curated, and provide instant general views on our research topics.
Our approach is holistic and transdisciplinary; we observe interactions in different disciplines; consumer behavior, societal environments like sub-cultures, web cultures and specific reference groups that drive emerging trends, media, ecology and politics.
how we work
We work with senior management teams to help them understand opportunities coming from information technology, and help them to define and develop successful longterm strategies.
Regular strategy sessions provide direct face-to-face interaction between our clients and the Patterns analyst. Typically these sessions involve a presentation to the client on specific or related research objects, followed by debate on topics related to business, strategy and technology.
If you would like to discuss your research requirements, you can email us and we will get back in touch to discuss your requirements.